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Toyama, Sustainable City
→ Brand Identity

Toyama is a coastal city located on mainland Japan, Honshu. Its population is 418,686 (2015). The city is facing an ageing population and it is now going through redevelopment. A new transportation system has been introduced in a bid to revive the city by connecting and uniting the North and South of the city. I used this as the inspiration for the cities’ brand identity.

Art, Creative Direction & Design
Tomoko Monno

Client
Toyama City

Award
Communications Arts Typography Annual, Shortlisted