Toyama, Sustainable City
→ Brand Identity
Toyama is a coastal city located on mainland Japan, Honshu. Its population is 418,686 (2015). The city is facing an ageing population and it is now going through redevelopment. A new transportation system has been introduced in a bid to revive the city by connecting and uniting the North and South of the city. I used this as the inspiration for the
cities’ brand identity.
Art, Creative Direction & Design
Tomoko Monno
Client
Toyama City
Award
Communications Arts Typography Annual, Shortlisted
Art, Creative Direction & Design
Tomoko Monno
Client
Toyama City
Award
Communications Arts Typography Annual, Shortlisted
![](https://freight.cargo.site/t/original/i/d3d3472161a3f8b175e293eed2b92797ba767d8b7262aa0b1e8d0f789c632130/6by4_0082.jpg)
![](https://freight.cargo.site/t/original/i/e64ec8bfe2262d2be2d446e3c4881f6cb6dd0df8a19cdacc51f6bada10acaef3/TOYAMA-mountain_001.jpg)
![](https://freight.cargo.site/t/original/i/81f2d70235fb5a8b9f4bc883e37f768b74565bc4740ce0391fa4d0280513a553/Logo-grid.jpg)
![](https://freight.cargo.site/t/original/i/7777fcf8bba8b7a35ce2ad7887293895cfe6c58b27d6494d6cdf78f5c7d01094/13_7.jpg)
![](https://freight.cargo.site/t/original/i/ae2b07da0aba4054a1e4224d67c33cce010222c6b1568c95499a5c0ae676dedc/pattern.jpg)
![](https://freight.cargo.site/t/original/i/c9833a5f993daa21090e84d90672ad3bc60031f4a5faec6f68086536baef1b80/13_2.jpg)
![](https://freight.cargo.site/t/original/i/6d8015af4e371cbf61dc6a71254868243d73180f57b5bafb1c47df757488f80d/13_3.jpg)
![](https://freight.cargo.site/t/original/i/4207d91c2829e6fc7d7de31fbb9f28df4c4431068ea15e431fb235190d2c2149/13_4.jpg)
![](https://freight.cargo.site/t/original/i/bca15f0f6ea0d049e1dc62b5e6b87a79e82dde116bc5751d10023c3e69fb06a3/13_5.jpg)
![](https://freight.cargo.site/t/original/i/e399ca23d48f5581146763419e8fa5cfac1727904b35921e1cc762e6b23da2f6/InPerson_001_8-919.jpg)
![](https://freight.cargo.site/t/original/i/82d2949c03fa96e9b2bab3dd2b27e762fa360c1ff186c8e8366753cdcb51696a/13_6.jpg)
![](https://freight.cargo.site/t/original/i/152564fde044369eff212ce4f0b2655a7595c838afefdf9d170879a9bdf1fc89/InPerson_001_8-913.jpg)
![](https://freight.cargo.site/t/original/i/b479fe7b86d3445af4bdc3edf5b0322efae148c5be949c460d6469ea3a7a4c5b/Mobile_007.jpg)
![](https://freight.cargo.site/t/original/i/cddb7ed2d5bb6b6ca682c887c68568d2ae8d50f81ed4e30971b5cca6b7d3b216/Toyama_OnlyPoster7.jpg)
![](https://freight.cargo.site/t/original/i/c47b89b81c7c4cefb90b33c76990073806d76fef84d88a0b9781bad26780eb87/Toyama_OnlyPoster9.jpg)
![](https://freight.cargo.site/t/original/i/27be0dac9cb1f579096500f85760ba03cb458f4fb085db9ea91ab07bc749eb51/Toyama_OnlyPoster.jpg)
![](https://freight.cargo.site/t/original/i/0a6129080074af49b331195a3edc94fc430b849fd83807c63c20fc222b7c921a/addedTexture_001AA.jpg)