BBC TWO: Magic Test Card
Rebranding, Identity System


BBC Two was founded in 1964, and the channel used to be an experimental channel prior to moving onto BBC ONE channel program.

BBC wanted to rebrand to represent a personality of the channel: risk-taking, pioneers and playful. Stories that surprise the audience at every occasion and triggers their emotion through cutting-edge content.

Researching into the history of BBC Two channel, I realised that BBC Two was the first European colour TV channel and it has got an iconic TV test card that everyone recognises, resulting in using the TV test card as a visual identity system. Contributed generating ideas and mock-ups on early stage of BBC Two rebranding identity system process.