BBC Three, Perfect Day
→ OOH Campaign

It's been twenty years since the BBC got Bono and many other of the biggest names in music together to perform Lou Reed's 'Perfect Day'. A lot has changed since then. So the BBC launched 'Perfect Day 2018' for BBC Three, a celebration of today's young and diverse Britain.

Art & Creative Direction
Amar&Arvid

Design
Tomoko Monno

Client
BBC