BBC, Audio Description Service
This Ad Isn’t for You
→ Promotional Video Advertisements

Living with sight loss is unimaginable for most of our audience, but they’re the ones who will see our advert. So in this idea we used empathy and humour to promote our Audio description service. The ad with two different messages; one that’s heard, and one that’s seen.

Art & Creative Direction
Kenneth Meek
Marianne Johansen

Design
Tomoko Monno

Client
BBC

Award
Promax Awards; Best Direct Response, Something for Nothing