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BBC Three, Perfect Day

OOH Campaign

It's been twenty years since the BBC got Bono and many other of the biggest names in music together to perform Lou Reed's 'Perfect Day'. A lot has changed since then. So the BBC launched 'Perfect Day 2018' for BBC Three, a celebration of today's young and diverse Britain.

Art & Creative Direction
Amar&Arvid

Design
Tomoko Monno

Client
BBC